Spectrami and Violin jointly conduct Tech Workshop for its partners

Spectrami, the leading value added distributor in the MENA region in association with Violin Memory had recently organised Tech Workshop, a training workshop for its channel partners on enterprise flash storage solutions in Dubai, UAE.

Spectrami's Tech Workshop for Violin in progress

Spectrami’s Tech Workshop for Violin in progress

Violin Memory is pioneering the future of flash storage in the enterprise data center. Violin flash Memory Arrays deliver storage at the speed of memory, accelerating business critical applications and enabling fully virtualized and optimized IT infrastructures. Designed for sustained performance with high reliability, Violin flash Memory Arrays scale to hundreds of terabytes and millions of IOPS with low, spike-free latency.

Spectrami is the value added distributor for Violin Memory in Middle East and as part of their value added services, the company offers both sales and pre-sales training to its channel partners and the event is termed as Tech Workshop.

Channel partners from all over Middle East attended Tech Workshop that was held earlier this month in Dubai. The workshop ran separate tracks for sales and pre-sales and was well received by channel partners.

Partners like Wipro, Al Rostamani Communications, Enterprise Objectives, Gulfnet, ISYX Technologies, Vision Horizon, Boolean IT, and Byoun Technologies, were among the few who attended Tech Workshop.

The Training Manager for EMEA region at Violin Memory, Mr. David J Ross presided over the training. He began with the introduction of the company and explained the benefits of enterprise class of flash storage solutions from Violin Memory. During the workshop, Mr. Ross also revealed the unique product architecture that gives the company’s solutions a distinct advantage.

The partners’ technical teams were given hands on experience on products as well as offered deep dive technical sessions. The main focus in the sales training sessions was laid on product positioning, competitive landscape and the technical edge that Violin’s enterprise flash storage solutions offers to the enterprises in the region.

Anand Choudha, Managing Director, Spectrami, said, “As a true value added distributor, we strongly believe in enabling our channel with the right set of knowledge and skill sets. Tech Workshop provides an excellent platform for knowledge transfer but also to understand the challenges partners face in front of a customer. This is the first workshop for Violin Memory in the region and we are happy with the encouraging response from both channel partners and Violin.” concluded Choudha.

Spectrami is authorised to distribute Violin storage solutions across the region including countries like UAE, Saudi Arabia, Kuwait, Qatar, and Oman, among others.

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Spectrami successfully concludes the first edition of Confluence partner event

Confluence 2014

Spectrami, a leading value added distributor in the MENA region, has successfully concluded the inaugural edition of its partner event called Confluence. The event, which was held at Rotana Resort and Spa Hotel, Fujairah, UAE on 26th and 27th February 2014, saw over 40 partners from around the region gather under one roof.

In addition to over 40 channel partners attending the event, Confluence 2014 also saw over 130 one-on-one meetings being conducted in a two-day time frame. The event also saw participation from 7 vendors, and over 16 sales and technical presentations done in two parallel tracks.

All attendees of the event had access to Spectrami’s special presentations, meetings and breakout sessions. “Spectrami believes Confluence 2014 will help channel partners ‘Inspire Minds,’ by creating the ideal environment for strengthening relationships, building collaborative sales strategies and aligning efforts,” explained Anand Choudha, the Managing Director at Spectrami.

Choudha further said, Confluence 2014 was used by Spectrami and its channel partners to share success stories and customer wins which can be replicated across all the territories the company is present in. “Our presales team also ran technical sessions for our channel partners. In addition, we also provided an opportunity to interact with our vendors on a single platform and learn more about their technologies and market potential.”

M. Suleman, the Managing Director of Enterprise Objectives from Kingdom of Saudi Arabia, said, “The event was indeed a good initiative by Spectrami to gather all of its channel partners from across the region and the vendors under one roof to facilitate face to face meetings. These meetings have helped us understand the products and offerings better, thus allowing us to plan our market strategies better.”

According to Choudha, being the first ever edition of the event, co-ordination was a major challenge. “We had many attendees flying into Dubai from all over the region. So getting them to the event’s venue on time, thus ensuring all sessions started off without any major delays was a concern. However, I am glad that all the event started off on time. We have had a tremendous response from all our channel partners and we plan to convert this event into an annual affair,” added Choudha.

Choudha said that though the event was to close at around 5 pm on 27th February 2014, he said the meetings went on until 8 pm due to a huge demand for one-on-one meetings between channel partners and vendors Spectrami represents in this region. Choudha also added that for 2014, the company will start off its operation sin South Africa.

In  2013, the company doubled its sales team, and hence in April 2014, the company will shift its operations into a new 5000 square feet facility. Spectrami also plans to upgrade its Customer Experience Center, which will showcase solutions and products from each of its 7 vendor partners. By doing so, Spectrami expects to grow by 50% this year.

- See more at: http://www.channelpostmea.com/2014/03/02/spectrami-successfully-concludes-the-first-edition-of-confluence-partner-event/#sthash.DdG7i7aj.dpuf
Read more at http://www.channelpostmea.com/2014/03/02/spectrami-successfully-concludes-the-first-edition-of-confluence-partner-event/#l8xdkOtvpmgTU6or.99

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Data explosion is one of the major challenges for CXOs

How was GITEX for Spectrami?

GITEX has always been special for us in so many ways. This year, our theme at GITEX was advanced security threat protection. So, we had various technologies on board that can help customers with securing their data, such as DLP, vulnerability management, and so on.

On the storage side of things, we work with Actifio and we are introducing Violin, which is a leader in flash storage space with 19% market share. We are also bringing in Good Technology that focuses on mobile data management and so on.

These solutions are what customers want today and hence channel partners are looking at bringing these kind of technologies on board to help them sell more to their customers.

What sort of challenges do CXOs face today?
One of the major challenges CXOs face today is managing risks. There has been so much of advanced security threats that it takes time and efforts to identify the right technology to secure data in an optimal way. There are so many vendors out there that offer these solutions. However, zeroing-in on the right solution is a challenge on its own.

To get the right solution, CXOs need to identify their key objectives, what sort of data they produce, where do they store their data, and so on. For instance, the banking sector has a different set of challenges, and so does the government, or oil and gas sector.

Traditional technologies such as firewalls, IPS, and so on, do not work anymore at an optimum level to protect humongous data today. You need to have different mechanisms and technologies in place to face up to the security challenges of today.

Managing the skills is another challenge for CXOs. Having to right resources to manage these solutions onsite, to analyse the threat landscape and act accordingly, and so on are also challenges.

Is data explosion a challenge for CXOs?
Data explosion is indeed one of the major challenges the CXO faces today across the region. The bigger challenge is they don’t even know that data explosion is happening. They don’t see that production data is growing so much.

And to manage that is becoming an increasing task. From a data perspective, one of the major challenges is to have an idea on return on investments. CXOs also need to understand how can they optimise their current resources. Some of the solutions we offer address those challenges.

How do you compare security threats in the Middle Eastern and Africa markets?
The infrastructure in the Middle East is far better than most of Africa. Companies here have already deployed the basic infrastructure in the last several years. The basic level of networking and the basic level of security is also in place. And they are now looking at addressing advanced security threats.

In Africa though, companies are still looking at implementing the basic IT infrastructure now. Unless you have basic infrastructure in place, you won’t be able to deploy solutions that address advanced security issues.

The three core markets for Spectrami are UAE, Saudi Arabia, and Qatar. Oman has also been a good market for us. While many companies are focusing on the SMB market, we mostly focus on the enterprise segment.

We are a 100% channel driven company. We actively engage with channel partners. We have a partner on-boarding process, through which we don’t just recruit partners. We also train them continuously for them to understand new technologies that can help them in selling better.

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Leading value added distributor gears up to display latest technologies in security and storage during GITEX Technology Week

Spectrami, the award winning value added distributor in the MENA region has announced its participation at GITEX Technology Week 2013, which will be held at Dubai International Convention and Exhibition Centre in Dubai from 20th to 24thOctober 2013.

Spectrami will be showing its award winning enterprise grade security and storage solutions along with its vendor partners Actifio, General Dynamics Fidelis Cybersecurity Solutions, Tenable, Verdasys and LogRhythm. Senior executives from its vendor partners will be present at the show and leading the pack will be Ash Ashutosh, the Co-founder and CEO at Actifio, and Peter George, president of General Dynamics Fidelis Cybersecurity Solutions, among others.

Expressing his happiness on participating of Spectrami at GITEX twice in a row, Anand Choudha, Managing Director at Spectrami said, “GITEX plays an important role in spreading the message and connecting with key business decision makers from across the region.”

During GITEX, Spectrami will also be honoring its key partners and customers for their support in adopting best of the breed technology in the region with an award at Spectrami Partner and Customer Awards Night on 21st October 2013 at Hotel Crowne Plaza in Dubai, UAE.

“We believe GITEX will help us identify and leverage growth opportunities in the Middle East and we look forward to establish a strong channel network and liaise with industry representatives looking for business opportunities in the region,” Anand added. “We are highly excited and thrilled to organize our first Partner and Customer Awards and we are expecting a gathering of over 80 partners and customers to attend the award night.”

The company is exhibiting at GITEX Technology Week 2013 at Hall No. 1 – Stand A1-2, Dubai World Trade Center, Dubai, UAE.

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Actifio and Spectrami launch Middle East’s first Customer Experience Centre in Dubai

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