Spectrami Establishes Strategic Distribution Partnership With Xceedium

Leading value-added distributor will now offer security solutions enabling enterprises in the region to reduce the risks privileged users and unprotected credentials pose to systems and data

Spectrami, the award winning value-added distributor in the MENA region, today announced that it has entered into a definitive distribution agreement with Xceedium, Inc. Xceedium is a premier provider of privileged identity management software for traditional, virtualized, and hybrid-cloud enterprises.

The distribution agreement will improve market penetration for Xceedium and its signature Xsuite solution in the Middle East region. The agreement will support regional enterprises’ identity and compliance initiatives while also delivering robust access controls for privileged users across the widest range of enterprise IT infrastructure.

Xceedium’s award-winning product, Xsuite, enables customers to implement secure privileged identity management. Xsuite stores privileged account credentials, implements role-based access control, and monitors and records privileged user sessions. With unified policy management, the Xsuite platform enables seamless administration of security controls across systems, whether they reside in a traditional data center, a private cloud, on public cloud infrastructure, or any combination thereof.

“We are delighted to announce our partnership with Spectrami,” said Darryl Athans, Vice President of Global Channels at Xceedium. “The partnership will enable us to provide an unmatched level of solutions for visibility into privileged user activities for our customers throughout the Middle East.”

Spectrami is one of the fastest growing value-added distributors in the region with a focus on providing advanced security products and services across the region. The company works closely with channel partners and end users to provide cost effective, high-value, innovative IT security solutions. Its main strengths lie in educating end users and launching new technologies that ultimately provide unique value propositions to customers.

“We are proud to be partnering with Xceedium, who are the leaders in privileged identity management software solutions,” said Anand Choudha, Managing Director at Spectrami. “We believe that with this partnership, large enterprises and government entities in the region will now be able to reduce the risks privileged users and unprotected credentials pose to systems, data, and organizational security.”

Spectrami will be showcasing Xceedium solutions during the forthcoming GITEX Technology Week at stand A1-10, located in Hall 1, which will help bring the solution closer to channel partners and end users.

The new partnership allows Spectrami to sell, distribute, and support the wide ranging Xceedium product portfolio throughout the Middle East, including countries such as UAE, Qatar, Kuwait, Saudi Arabia, Oman, and Bahrain.

About Spectrami:
Spectrami is a Dubai based vibrant, value added distribution house in the Middle East region which is armed with the innovative approach to channel empowerment through knowledge sharing and skill building. Spectrami brings niche technologies and solutions in the realm of Information Security, Data Centre Infrastructure, and Data Communication Networks. Based out of Dubai, we serve the channel in Middle East and Africa. For details please visit us http://www.spectrami.com

About Xceedium
Xceedium is the leading provider of privileged identity management solutions for hybrid-cloud enterprises. Large companies and global government agencies use Xceedium products to reduce the risks privileged users and unprotected credentials pose to systems and data. The company’s Xsuite platform enables customers to implement a zero trust security model. It vaults privileged account credentials, implements role-based access controls, and monitors and records privileged user sessions. With unified policy management, Xsuite enables the seamless administration of security controls across systems, whether they reside in a traditional data center, a private cloud, on public cloud infrastructure, or a combination of environments.

Xceedium’s solutions enable organizations to comply with security and privacy mandates, such as PCI DSS, FISMA, HIPAA, and NERC CIP. The company’s products provide industry-leading reliability, availability, and scalability, and they are the most highly certified products in the market, with designations including FIPS 140-2 validation, Common Criteria EAL4+ certification, and inclusion on the U.S. DOD Unified Command Approved Products List (UC/APL). For more information, please visit www.xceedium.com.

Media Contact:
Ashutosh Baronia


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Spectrami expands into a new office to manage growing business in MEA region

The value added distributor’s new headquarters, which measures 4500 sq. ft., will house a strong team of skilled professionals, covering UAE, KSA and South Africa

Spectrami, the leading value added distributor in the region, has announced that it has moved to a bigger and better office in Dubai, UAE. The new office, which is located at Mazaya Business Avenue in Jumeirah Lake Towers, measures 4,500 sq. ft. and can seat a workforce of 45 employees.

Currently a team of approximately 20 employees will be stationed at the new facility, and the company expects to grow its headcount to about 45 soon. The new office will cover UAE, KSA and South Africa, with dedicated resources allotted to each of these markets.Speaking about the achievement, Anand Choudha, Managing Director, Spectrami, said, “We are very excited about shifting our headquarters into a bigger and better office. This is in line with our commitment to our entire channel community in this region. Among other facilities, the new office houses an improved Customer Experience Center (CEC), which will showcase all the products and solutions we offer through our partnerships with leading technology vendors.”

Choudha explained that in addition to the new CEC, the office is also equipped with a world class training lab, which can offer all kinds of training and certification programs to its customers and channel partners. The number of meeting rooms has also been increased from 1 to 3 in the new facility. “The new base will provide the staff and location to take on even more local operations and better serve our existing clients and channel partners. The new office is part of our existing growth strategy, which has the potential of creating more jobs in the UAE in the coming months, in addition to increasing our company’s turnover in the process,” concluded Choudha.

About Spectrami
Spectrami is a Dubai based vibrant, value added distribution house in the Middle East region which is armed with the innovative approach to channel empowerment through knowledge sharing and skill building. Spectrami brings niche technologies and solutions in the realm of Information Security, Data Centre Infrastructure, and Data Communication Networks. Based out of Dubai, we serve the channel in Middle East and Africa. For details please visit us www.spectrami.com

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Spectrami and Violin jointly conduct Tech Workshop for its partners

Spectrami, the leading value added distributor in the MENA region in association with Violin Memory had recently organised Tech Workshop, a training workshop for its channel partners on enterprise flash storage solutions in Dubai, UAE.

Spectrami's Tech Workshop for Violin in progress

Spectrami’s Tech Workshop for Violin in progress

Violin Memory is pioneering the future of flash storage in the enterprise data center. Violin flash Memory Arrays deliver storage at the speed of memory, accelerating business critical applications and enabling fully virtualized and optimized IT infrastructures. Designed for sustained performance with high reliability, Violin flash Memory Arrays scale to hundreds of terabytes and millions of IOPS with low, spike-free latency.

Spectrami is the value added distributor for Violin Memory in Middle East and as part of their value added services, the company offers both sales and pre-sales training to its channel partners and the event is termed as Tech Workshop.

Channel partners from all over Middle East attended Tech Workshop that was held earlier this month in Dubai. The workshop ran separate tracks for sales and pre-sales and was well received by channel partners.

Partners like Wipro, Al Rostamani Communications, Enterprise Objectives, Gulfnet, ISYX Technologies, Vision Horizon, Boolean IT, and Byoun Technologies, were among the few who attended Tech Workshop.

The Training Manager for EMEA region at Violin Memory, Mr. David J Ross presided over the training. He began with the introduction of the company and explained the benefits of enterprise class of flash storage solutions from Violin Memory. During the workshop, Mr. Ross also revealed the unique product architecture that gives the company’s solutions a distinct advantage.

The partners’ technical teams were given hands on experience on products as well as offered deep dive technical sessions. The main focus in the sales training sessions was laid on product positioning, competitive landscape and the technical edge that Violin’s enterprise flash storage solutions offers to the enterprises in the region.

Anand Choudha, Managing Director, Spectrami, said, “As a true value added distributor, we strongly believe in enabling our channel with the right set of knowledge and skill sets. Tech Workshop provides an excellent platform for knowledge transfer but also to understand the challenges partners face in front of a customer. This is the first workshop for Violin Memory in the region and we are happy with the encouraging response from both channel partners and Violin.” concluded Choudha.

Spectrami is authorised to distribute Violin storage solutions across the region including countries like UAE, Saudi Arabia, Kuwait, Qatar, and Oman, among others.

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Spectrami successfully concludes the first edition of Confluence partner event

Confluence 2014

Spectrami, a leading value added distributor in the MENA region, has successfully concluded the inaugural edition of its partner event called Confluence. The event, which was held at Rotana Resort and Spa Hotel, Fujairah, UAE on 26th and 27th February 2014, saw over 40 partners from around the region gather under one roof.

In addition to over 40 channel partners attending the event, Confluence 2014 also saw over 130 one-on-one meetings being conducted in a two-day time frame. The event also saw participation from 7 vendors, and over 16 sales and technical presentations done in two parallel tracks.

All attendees of the event had access to Spectrami’s special presentations, meetings and breakout sessions. “Spectrami believes Confluence 2014 will help channel partners ‘Inspire Minds,’ by creating the ideal environment for strengthening relationships, building collaborative sales strategies and aligning efforts,” explained Anand Choudha, the Managing Director at Spectrami.

Choudha further said, Confluence 2014 was used by Spectrami and its channel partners to share success stories and customer wins which can be replicated across all the territories the company is present in. “Our presales team also ran technical sessions for our channel partners. In addition, we also provided an opportunity to interact with our vendors on a single platform and learn more about their technologies and market potential.”

M. Suleman, the Managing Director of Enterprise Objectives from Kingdom of Saudi Arabia, said, “The event was indeed a good initiative by Spectrami to gather all of its channel partners from across the region and the vendors under one roof to facilitate face to face meetings. These meetings have helped us understand the products and offerings better, thus allowing us to plan our market strategies better.”

According to Choudha, being the first ever edition of the event, co-ordination was a major challenge. “We had many attendees flying into Dubai from all over the region. So getting them to the event’s venue on time, thus ensuring all sessions started off without any major delays was a concern. However, I am glad that all the event started off on time. We have had a tremendous response from all our channel partners and we plan to convert this event into an annual affair,” added Choudha.

Choudha said that though the event was to close at around 5 pm on 27th February 2014, he said the meetings went on until 8 pm due to a huge demand for one-on-one meetings between channel partners and vendors Spectrami represents in this region. Choudha also added that for 2014, the company will start off its operation sin South Africa.

In  2013, the company doubled its sales team, and hence in April 2014, the company will shift its operations into a new 5000 square feet facility. Spectrami also plans to upgrade its Customer Experience Center, which will showcase solutions and products from each of its 7 vendor partners. By doing so, Spectrami expects to grow by 50% this year.

- See more at: http://www.channelpostmea.com/2014/03/02/spectrami-successfully-concludes-the-first-edition-of-confluence-partner-event/#sthash.DdG7i7aj.dpuf
Read more at http://www.channelpostmea.com/2014/03/02/spectrami-successfully-concludes-the-first-edition-of-confluence-partner-event/#l8xdkOtvpmgTU6or.99

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Data explosion is one of the major challenges for CXOs

How was GITEX for Spectrami?

GITEX has always been special for us in so many ways. This year, our theme at GITEX was advanced security threat protection. So, we had various technologies on board that can help customers with securing their data, such as DLP, vulnerability management, and so on.

On the storage side of things, we work with Actifio and we are introducing Violin, which is a leader in flash storage space with 19% market share. We are also bringing in Good Technology that focuses on mobile data management and so on.

These solutions are what customers want today and hence channel partners are looking at bringing these kind of technologies on board to help them sell more to their customers.

What sort of challenges do CXOs face today?
One of the major challenges CXOs face today is managing risks. There has been so much of advanced security threats that it takes time and efforts to identify the right technology to secure data in an optimal way. There are so many vendors out there that offer these solutions. However, zeroing-in on the right solution is a challenge on its own.

To get the right solution, CXOs need to identify their key objectives, what sort of data they produce, where do they store their data, and so on. For instance, the banking sector has a different set of challenges, and so does the government, or oil and gas sector.

Traditional technologies such as firewalls, IPS, and so on, do not work anymore at an optimum level to protect humongous data today. You need to have different mechanisms and technologies in place to face up to the security challenges of today.

Managing the skills is another challenge for CXOs. Having to right resources to manage these solutions onsite, to analyse the threat landscape and act accordingly, and so on are also challenges.

Is data explosion a challenge for CXOs?
Data explosion is indeed one of the major challenges the CXO faces today across the region. The bigger challenge is they don’t even know that data explosion is happening. They don’t see that production data is growing so much.

And to manage that is becoming an increasing task. From a data perspective, one of the major challenges is to have an idea on return on investments. CXOs also need to understand how can they optimise their current resources. Some of the solutions we offer address those challenges.

How do you compare security threats in the Middle Eastern and Africa markets?
The infrastructure in the Middle East is far better than most of Africa. Companies here have already deployed the basic infrastructure in the last several years. The basic level of networking and the basic level of security is also in place. And they are now looking at addressing advanced security threats.

In Africa though, companies are still looking at implementing the basic IT infrastructure now. Unless you have basic infrastructure in place, you won’t be able to deploy solutions that address advanced security issues.

The three core markets for Spectrami are UAE, Saudi Arabia, and Qatar. Oman has also been a good market for us. While many companies are focusing on the SMB market, we mostly focus on the enterprise segment.

We are a 100% channel driven company. We actively engage with channel partners. We have a partner on-boarding process, through which we don’t just recruit partners. We also train them continuously for them to understand new technologies that can help them in selling better.

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