Jul 5,2017

Pulse Secure inks distribution partnership with Spectami

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Jul 5,2017

Spectrami appointed as Attivo Networks Distributor for EMEA

Attivo Networks has announced a strategic distribution partnership with Spectrami, a value-added distributor in the region, to provide its next-generation deception solutions across Europe, Middle East and Africa. Read More

Jul 5,2017

Spectrami advances expansion plans; acquires Germany-based Distribution firm NPC

As part of its geographical expansion plans to expand across the rest of the EMEA, regional value-added distributor Spectrami has acquired Network Performance Channel (NPC), a leading global value-added distributor for networking, monitoring and security solutions in Germany. Read More

Apr 24,2017

Spectrami Appoints Anas Handous as Director of Global Alliances

Dubai, UAE, (April 24th, 2017) - Spectrami, a leading Value Added Distributor and pioneer of the Vendor Extension Distribution model, today announced the appointment of Anas Handous as Director of Global Alliances.  Reporting directly to Spectrami’s Managing Director Anand Choudha, Anas is responsible for managing Spectrami’s Global Alliance Program and Vendor Acquisition Strategies.  Anas’ charter is to drive high growth for Spectrami as part of a Global Expansion program. Anas is industry recognized for his ability to drive next level growth, with 12 years’ experience representing Global Distribution Companies and Vendors. With a background of achievement across the region, executing innovative strategies, alongside new business models, Anas is a key player in Spectrami’s expansion program.  As part of the Senior Management Team, he will focus on acquiring new Vendors and Alliances in addition to evaluating Spectrami’s overall portfolio to ensure next level growth. “I am pleased to have Anas join our management team.  Anas brings the right background and experience to deliver on Spectrami’s International ambitions, helping to take our already successful model to the next level,” said Anand Choudha, Managing Director for Spectrami.  “Our company, partners, vendors and customers will all benefit from Anas’ industry experience, leadership expertise and his proven ability to make market share gains.” “I am excited for the opportunity to be part of taking Spectrami to the next level” said Anas Handous, Director of Global Alliances for Spectrami.  “In a very short space of time, Spectrami has generated unprecedented momentum for its Vendors and Partners, establishing innovative new technologies within the region alongside driving net new growth for more established players.  Anand’s refusal to accept the status quo, to push highly disruptive strategies in a traditionally static market, make Spectrami stand out amongst its peers.  I’m looking forward to helping write the next chapter in the Spectrami success story.” About Spectrami Spectrami is one of the most-high growth value added distributors based in Dubai and the UK which is armed with the innovative approach to channel empowerment through knowledge sharing and skill building. Spectrami brings niche technologies and solutions in the realm of Information Security, Data Centre Infrastructure, and Data Communication Networks. Based out of Dubai, we serve the channel in Europe, Middle East and Africa.

Apr 19,2017

Spectrami’s remedy to Success

Mr. Anand Choudha talks about some Bigger and Better plans in the making. Read more

Mar 12,2017

Spectrami featured on the cover of Reseller Middle East

As the Man on A  Mission, Anand Choudha, speaks about his about his mission of reaching the $ 100 Million mark. Read More

Nov 27,2016

Spectrami awarded at the HOT 50 Channel Awards by Reseller Middle East.

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Oct 26,2016

Spectrami expands operations to Northern Europe

Spectrami achieves a milestone; gains ground in Northern Europe with local presence Spectrami, one of the most aggressive Value—Added Distribution (VAD) organization in the Middle East, has announced successful implementation of its strategic geographical expansion plans by extending its scope of operations in Northern Europe markets with new recruitment and local presence.   “Since its inception, Spectrami had a plan and vision to become a VAD with footprint and operations across Europe, Middle East and Africa (EMEA). The Northern Europe operations headquartered in UK is the first step to expansion out of middle east region” said Anand Choudha, Managing Director, Spectrami. This initiative will enable Spectrami to extend its hugely successful Vendor Extension model to the UK and European markets. Spectrami’s innovative ‘Vendor Extension’ model allows vendors of all sizes to recognize significant revenue growth across multiple international theatres by drawing on our highly skilled technical and operational teams to complement and expand any existing geographic footprint they may have. Spectrami will now become‘the’ gateway for new and existing Vendors in UK, European & Middle East markets, delivering real value to vendors and ensuring the reseller community is completely de-risked when taking on the new and innovative technologies that today’s customers demand.

Oct 26,2016

Spectrami honors Vendors, Channel Partners and Customers

Spectrami hosts a Gala Awards Night in honor of its Vendors, Channel Partners and Customers.

Spectrami, one of the leading Value-Added Distribution house in the Middle East and UK, with an aspiration to expand operations across EMEA, recently organized a spectacular “Gala Awards Night” on “17th October 2016” at the “Le Merdien Dubai Hotel and Conference center” from 7:00 pm onwards. This exclusive event was dedicated to all their Channel Partners and End-Users across the GCC region to recognize their phenomenal contribution and support towards the success and growth of Spectrami in the region. The event hosted more than 150 dignitaries.

The evening marked its opening by a wonderful piece of entertainment by a brilliant team of African drummers, followed by a welcome speech by Anand Choudha, Managing Director, Spectrami giving an insight into a successful 2015 and to the various new happenings In Spectrami.

“Every year during GITEX we organize an awards night to recognize the champions who have largely contributed to how Spectrami has been succeeding each year in various aspects of its operations across the GCC regions. Highlighting the 100% growth in revenue in 2016, we believe it would not have been possible without the backbones of Spectrami, namely our Respective Vendors, Valued Channel Partners and Esteemed Customers.” said Anand Choudha, Managing Director, Spectrami.

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Oct 26,2016

SGRF customer award

State General Reserve Fund (SGRF) Oman is honored as “The Evangelist Customer of the Year” for Tenable at Spectrami Gala Awards Night 2016

Spectrami, one of the most aggressive value added distribution organization across the Middle East and UK with an aspiration to expand operations across EMEA recently conducted a “Gala Awards Night” wherein customers and channel partners were felicitated during the event. The event was attended by more than 150 dignitaries and was held in the Le Meridien Hotel near Dubai Airport.

During the award, State General Reserve Fund ( SGRF), Oman, was bestowed with the “Evangelist customer of the year” award. This award was presented by Mr. Anand Choudha, Managing Director at Spectrami to the SGRF Team. This award represents the visionary outlook of those customers who had the courage and conviction to implement and execute the solutions from Tenable and successfully execute within the organization. Today, the SGRF team are considered as the crusaders who have campaigned within their organization to bring about a change by adopting an “upcoming and Niche” technology.

The awards ceremony which took place on the 17 th  of October celebrates and recognizes the esteemed customers and channel partners who have strived to grow their business through differentiation and innovation. The ceremony was also marked with the presence of the KBBO team who have recently teamed up as the investing arm of Spectrami.

Spectrami has shown a staggering 100% growth from the year. They define themselves as the “VEM” Vendor extension model wherein their core team has the capabilities and competency to carry out the operations professionally as an extension of the vendors.

Feb 22,2016

Red Hat announces distributor agreement with Spectrami for the Middle East

Red Hat, the world’s leading provider of open source solutions, today announced that it has signed Spectrami DMCC, a leading value added distributor for security, storage, and mobility products, as a specialist distributor in the Middle East for the Red Hat JBoss Middleware portfolio and Red Hat Mobile Application Platform. Collaborating with Red Hat represents an opportunity for Spectrami's reseller partners to build new skills and expand their product portfolios with open source middleware technologies.

Under the terms of the agreement, Spectrami anticipates training a strong sales and pre-sales team focused on Red Hat JBoss Middleware products. Spectrami’s ‘Vendor Extension Model’ - customer facing sales teams who actively sell to end-users - can provide Red Hat with greater access to customers in the Middle East. The distributor also plans to include Red Hat Mobile Application Platform, which enables enterprises to develop and deploy mobile applications in an agile and flexible manner, as part of the portfolio of Red Hat products it offers.

The two companies plan to work together to identify channel partners with specialized technical proficiencies in middleware. Red Hat resources will be available to assist Spectrami in areas such as technical and sales training, solution design and implementation, as well as Proof of Concept (PoC) deployment. Red Hat JBoss Middleware enables organizations to evolve their middleware infrastructure by providing the tools needed to build connected systems to help bring people, processes, and information together. These connected, flexible applications help create new and efficient ways for users to work towards organizational success, which can lead to increased revenues, decreased costs, higher customer retention, and improved partnerships with suppliers and vendors.

Supporting Quotes

Lee Miles, general manager, Middle East, Turkey and Africa, Red Hat: "Red Hat JBoss Middleware helps transform costly, hard-to-manage application infrastructure into one that is dynamic across multiple environments. That’s why many customers around the globe—large and small, in many verticals—use Red Hat JBoss Middleware. We are confident that Spectrami, with its ‘Vendor Extension Model,’ can be instrumental in helping us make further inroads with Middle Eastern middleware customers by driving new opportunities.”

Anand Choudha, managing director, Spectrami: “We are very pleased to have the opportunity to extend the Red Hat JBoss Middleware portfolio in the Middle East. Open source and middleware are growing and exciting technologies and we believe that regional customers will respond positively to this offering.”   For more info visit at:- http://www.albawaba.com/business/pr/red-hat-announces-distributor-agreement-spectrami-middle-east-808334

Jun 16,2015

Spectrami DMCC picks up Reseller ME Partner Excellence Award

10405616_826765040704798_133535600353428539_n   The value added distributor wins top channel award from industry’s leading publication  Dubai, UAE – 15 June 2015: Spectrami, the leading value added distributor for security, storage and mobility products recently won the much coveted partner excellence award as the “Best Growth initiative by a Distributor” of the year at a glittering ceremony held in Dubai.   Spectrami DMCC was presented the ‘Best Growth initiative by a Distributor’ Award at a glittering ceremony conducted by Reseller Middle East Partner Conference and Partner Excellence Awards 2015 held at Jumeirah Hotel in Dubai, UAE.   Reseller Middle East Partner Excellence Awards are one of the most prestigious IT Channel Awards in the region attracting over 250 channel executives from all across the Middle East region recognising the leadership and their contribution to the in the IT channel business in Middle East.   ‘Best Growth initiative by a Distributor’ award from Reseller Middle East magazine recognizes the innovative approach, channel initiatives, channel development, introduction of best of the breed technologies in security, storage and mobility space. The company’s vendor extension business model not just enhances the growth opportunities for channel partners but also hand holds partners in the initial stage of engagement with customers.   During the past year, the distributor took various steps to add value to its distribution business by empowering channel partners by providing training and certification on various technologies and products. Spreading their arms in  Oman, Kuwait & KSA is also part of its expansion strategy in the region.   Expressing his happiness, Anand Choudha, Managing Director, Spectrami, said, “We are glad to be recognised by an independent industry platform for our efforts. This award is a result of hard work by our team, our vendors and our channel partners. The Best Growth initiative by a Distributor Award by Reseller Middle East also re-enforces our position as a leading force in value added distribution space in the region. We would like to thank Reseller Middle East for recoginsing our efforts and also our partners for supporting us to gain such a recognition in a short span of time.”   Spectrami is the authorised distributors for Actifio, Violin Memory, Fidelis XPS, LogRythm, Tenable, Xceedium, Good Technology and Packet Ninja in the Middle East region that includes UAE, Saudi Arabia, Kuwait, Qatar, Oman and others.   About Spectrami Spectrami is a Dubai based vibrant, value added distribution house in the Middle East region which is armed with the innovative approach to channel empowerment through knowledge sharing and skill building. Spectrami brings niche technologies and solutions in the realm of Information Security, Data Centre Infrastructure, and Data Communication Networks. Based out of Dubai, we serve the channel in Middle East and Africa. For details please visit us http://www.spectrami.com   Media Contact: Ashutosh Baronia Spectrami DMCC 2402, Mazaya Business Avenue BB1, Jumeriah Lake Towers Dubai, UAE Tel: +971 4 435 7209 Email: ashutosh@spectrami.com

Jun 3,2015

Spectrami Addressed CXOs in Oman on Security Mitigation

As the security breaches are becoming rampant in the Middle East and Africa region, it becomes incumbent upon every responsible security vendor to work on the security awareness.
Jun 03, 2015
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Cyber security is one of the hottest topics today in the market due to the growing threat landscape and attack vectors. The biggest challenge apart from the technology is awareness about the whole thing. Looking at the market requirement, Spectrami along with Imtac organized an information security event aka Cyber Security Trendz 2015 in Oman during the last week of May.
Started at 9:00 o’clock on 27th may 2015, Cyber Security Trendz 2015, Oman witnessed a gathering of more than 45 C-level executives from various vertical industries including Oil & Gas, BFSI, Govt. Aviation, hospitality, etc.
The event highlighted the presentation of Amar Singh, Founder & CEO, Cyber Management Alliance and Industry Influencer & Leader. He addressed the audience about today’s infrastructure with challenges of tomorrow and protecting their infrastructure. He mused on the trends in the industry and how one can defend his/her organization.  Also in the forum were leading vendors in the security solutions including Fidelis, LogRhythm and Tenable who addressed the audience.
Speaking about the context Anand Choudha, MD, Spectrami said that there is a huge opportunity in the security market in the region. Every alternative day there is some news regarding security breaches; therefore we require a concerted approach to address the whole market. “Today, we are fortunate that we have Amar Singh, Founder & CEO, Cyber Management Alliances on our side who bringshis expertise on the whole subject. We have collaborated together to bring out standard programmes to help the user community here,” he added.
“We started off with our event from Oman some days back, where we got good number of CISOs who attended and Amar had workshops with them. Not only did he speak about the present situation of the cyber security specific to this region and how could they mitigate those threats but also he tried to evaluate the readiness of those companies,” he maintained.
Amar Singh said, “Globally and in this region too advanced persistent threat is definitely is the biggest cause of concern but the challenge is not about knowing the time of attack but it is about how to respond to the attack. In the western countries, the focus has shifted from the attack to response of the attack within a short span of time. So our objective is to make the organisations and people to detect the attack and respond to the attacks.”
Anand added, “I am happy that so many people came and joined us. I would like to thank our partners who put up a great show. We know that 30% of the entire defence against the attacks is technology and 70% is about people, process and understanding about it. Therefore a lot of education has to be to be done in this, where we felt the gap lies.”
Anand also revealed that in October they are planning an event in this region for the CISOs of the top organisations to come together for a workshop where Amar will create the framework and during that workshop, the CISOs will come out with a white paper around threats and mitigation specific to the Middle East market.
One of the CXOs who were present in the event said, “I find this event to be very informative. I would urge the security vendors across the region to come forward and work aggressively on the awareness creation in this region as Spectrami and Imtac have done today.”

Apr 20,2015

Spectrami and LogRhythm conduct partner workshop

Spectrami in association with LogRhythm had recently organised Tech Workshop, a training workshop for its channel partners on LogRhythm Security Intelligence solutions in Dubai, UAE. Spectrami is the value added distributor for LogRhythm in Middle East and as part of their value added services, the company offers both sales and pre-sales training to its channel partners and the event is termed as Tech Workshop. Channel partners from all over Middle East attended Tech Workshop that was held earlier this month in Gloria Hotel Dubai. The workshop ran separate tracks for sales and pre-sales and was well received by channel partners. Partners like Al Rostamani Communications, Insight Oman, Saar Information technology, 6 Sigmea ,Diyar United, Paramount Bahrain, ISYX Technologies, Aisle Five, EON IT & CDN were among ones who attended Tech Workshop. The partners’ technical teams were given hands on experience on products as well as offered deep dive technical sessions. The main focus in the sales training sessions was  on product positioning, competitive landscape and the technical edge that LogRhythm’s solutions offers to the enterprises in the region. Anand Choudha, Managing Director, Spectrami, said, “As a true value added distributor, we strongly believe in enabling our channel with the right set of knowledge and skill sets. Tech Workshop provides an excellent platform for knowledge transfer but also to understand the challenges partners face in front of a customer. This is the first workshop for LogRhythm in the region in FY 2015 and we are happy with the encouraging response from both channel partners and LogRhythm.” concluded Choudha.  

Dec 22,2014

Spectrami picks up Reseller ME Hot 50 Award

The value added distributor recoginised as the "Best Security Solution Provider" by Reseller Middle East magazine

Dubai, UAE - 22nd December 2014: Spectrami, the leading value added distributor for security, storage and mobility products recently won the "Best Security Solution Provider" Award at the third edition Hot 50 Awards at a glittering ceremony held in Dubai. During the course of the evening, 50 companies were honoured and recognised for their excellence throughout the year across various categories. These 50 'hot brands' ranged from various stakeholders of the channel ecosystem, right from distributors, resellers and systems integrators to vendors. According to Reseller Middle East magazine, it's editorial team handpicks, those 50 companies that have gone over and above the norm to bring excellence in their business by ensuring they have content partners and customers. Anand Choudha, Managing Director at Spectrami, said "As a value added distributor, we have invested all our efforts to introduce best of the breed security products and solutions to the region, which are specifically targeted at solving customer problems. Empowering our partners with education, knowledge transfer, skill sets up-gradation, training and support have enabled them to gain new customer base as well as maintain healthy margins. We are thrilled to receive this award as the recognition to our efforts in adding value to the channel." The Hot 50 Awards honor channel players who have worked effectively to create value for their customers and profit for themselves and their partners. The Hot 50 Awards are open to vendors, distributors, resellers, system integrators and power retailers who took on a leadership role during the current year. This event is a unique-platform recognition to the industry experts in the region who have excelled in their respective category. About Spectrami Spectrami is a Dubai based vibrant, value added distribution house in the Middle East region which is armed with the innovative approach to channel empowerment through knowledge sharing and skill building. Spectrami brings niche technologies and solutions in the realm of Information Security, Data Centre Infrastructure, and Data Communication Networks. Based out of Dubai, we serve the channel in Middle East and Africa. For details please visit us www.spectrami.com

Dec 11,2014

Spectrami offers Christmas incentives to channel partners

 

Spectrami, value added distributor in the MENA region in association with Good Technology and LogRhythm recently launched an incentive program for its channel partners to give them edge and sales impetus by rewarding their sales staff during this Christmas season.

This incentive program took off on 3rd December 2014 to be continued till 24th December 2014,and all the registered Spectrami channel partners from Saudi Arabia, Qatar, Oman, UAE, Bahrain and Kuwait can avail this program. Christmas bonanza is designed in a way to benefit the sales staff of a channel partner with every sale of products from Good Technology & LogRhythm, they will collect points and these points further can be redeemed to collect their rewards subsequently. The rewards includes i-Pad, i-Phone and MacBook Pro or Air, which any person of the sales team of any of the channel partner can avail by being part of this program. Anand Choudha, Managing Director at Spectrami, said, “We are excited about Christmas bonanza as such programs support channel partners to compensate theirsales initiatives and provide extra rewards to their sales staff. We are sure that our channel partners will avail the benefit of this program and enrich themselves not with just the experience but with rewards also.” Channel partners would need to first register themselves for this Christmas bonanza with Spectrami to enable them to participate in this incentive program. They can simply send a mail at marketing@spectrami.com with their complete details.

Sep 28,2014

Spectrami to have a bigger presence at GITEX Technology Week 2014

Spectrami, the award winning value added distributor in the MENA region today announced that it will participate at GITEX Technology Week 2014, which will be held at Dubai International Convention and Exhibition Centre in Dubai from 12th to 16th October 2014.

Spectrami will mark its third year of participation at the region’s largest IT extravaganza and will throw the spotlight on advanced security and storage solutions from its vendor partners such as General Dynamics Fidelis Cybersecurity Solutions, Tenable, Xceedium, Good Technology, Violin Memory, Actifio and LogRhythm. This year two of Spectrami’s key channel partners; Oman based ITSS and UAE based Magnus will also be present at its booth. During the show, the company will also be highlighting its Presales and Post Sales services, which go a long way in enabling and empowering its channel partners. Speaking about the company’s participating at GITEX, Anand Choudha, the Managing Director at Spectrami, said, “We are glad to be part of GITEX Technology Week for third year in a row. The key advantage of participating in events such as GITEX is that it offers a wonderful networking platform to connect with existing and potential customers. It also presents us with opportunities of showcasing our products and solutions to end-users and to channel partners. This is the only event in whole of Middle East and Africa region, which reflects latest the industry and technology trends.” During GITEX, Spectrami will also be speaking about the many wins for various technologies it has had over the past year. These wins represent a variety of industry verticals such as Oil and Gas, Government, Telco, Banking and Finance, and Large Enterprises. Customers such as Ras Gas in Qatar, Emirates NBD, National Bank of Abu Dhabi, Oman Airports from Oman, SATROP in KSA have implemented solutions offered by Spectrami recently. “GITEX has always been a very successful platform for Spectrami to showcase the latest trends and products to our customers and resellers across the region,” explained Choudha. “It not only generates enough opportunities to work for the rest of the coming year, but also provides networking opportunities with the existing and new resellers for Spectrami and our vendors.” The company is exhibiting at GITEX Technology Week 2014 at Hall No. 1 – Stand A1 -10, Dubai World Trade Center, Dubai, UAE

Sep 22,2014

Spectrami Establishes Strategic Distribution Partnership With Xceedium

Leading value-added distributor will now offer security solutions enabling enterprises in the region to reduce the risks privileged users and unprotected credentials pose to systems and data Spectrami, the award winning value-added distributor in the MENA region, today announced that it has entered into a definitive distribution agreement with Xceedium, Inc. Xceedium is a premier provider of privileged identity management software for traditional, virtualized, and hybrid-cloud enterprises. The distribution agreement will improve market penetration for Xceedium and its signature Xsuite solution in the Middle East region. The agreement will support regional enterprises’ identity and compliance initiatives while also delivering robust access controls for privileged users across the widest range of enterprise IT infrastructure. Xceedium’s award-winning product, Xsuite, enables customers to implement secure privileged identity management. Xsuite stores privileged account credentials, implements role-based access control, and monitors and records privileged user sessions. With unified policy management, the Xsuite platform enables seamless administration of security controls across systems, whether they reside in a traditional data center, a private cloud, on public cloud infrastructure, or any combination thereof. “We are delighted to announce our partnership with Spectrami,” said Darryl Athans, Vice President of Global Channels at Xceedium. “The partnership will enable us to provide an unmatched level of solutions for visibility into privileged user activities for our customers throughout the Middle East.” Spectrami is one of the fastest growing value-added distributors in the region with a focus on providing advanced security products and services across the region. The company works closely with channel partners and end users to provide cost effective, high-value, innovative IT security solutions. Its main strengths lie in educating end users and launching new technologies that ultimately provide unique value propositions to customers. "We are proud to be partnering with Xceedium, who are the leaders in privileged identity management software solutions,” said Anand Choudha, Managing Director at Spectrami. “We believe that with this partnership, large enterprises and government entities in the region will now be able to reduce the risks privileged users and unprotected credentials pose to systems, data, and organizational security.” Spectrami will be showcasing Xceedium solutions during the forthcoming GITEX Technology Week at stand A1-10, located in Hall 1, which will help bring the solution closer to channel partners and end users. The new partnership allows Spectrami to sell, distribute, and support the wide ranging Xceedium product portfolio throughout the Middle East, including countries such as UAE, Qatar, Kuwait, Saudi Arabia, Oman, and Bahrain. About Spectrami: Spectrami is a Dubai based vibrant, value added distribution house in the Middle East region which is armed with the innovative approach to channel empowerment through knowledge sharing and skill building. Spectrami brings niche technologies and solutions in the realm of Information Security, Data Centre Infrastructure, and Data Communication Networks. Based out of Dubai, we serve the channel in Middle East and Africa. For details please visit us http://www.spectrami.com About Xceedium Xceedium is the leading provider of privileged identity management solutions for hybrid-cloud enterprises. Large companies and global government agencies use Xceedium products to reduce the risks privileged users and unprotected credentials pose to systems and data. The company’s Xsuite platform enables customers to implement a zero trust security model. It vaults privileged account credentials, implements role-based access controls, and monitors and records privileged user sessions. With unified policy management, Xsuite enables the seamless administration of security controls across systems, whether they reside in a traditional data center, a private cloud, on public cloud infrastructure, or a combination of environments. Xceedium’s solutions enable organizations to comply with security and privacy mandates, such as PCI DSS, FISMA, HIPAA, and NERC CIP. The company’s products provide industry-leading reliability, availability, and scalability, and they are the most highly certified products in the market, with designations including FIPS 140-2 validation, Common Criteria EAL4+ certification, and inclusion on the U.S. DOD Unified Command Approved Products List (UC/APL). For more information, please visit www.xceedium.com. Media Contact: Ashutosh Baronia  

Jul 20,2014

Spectrami expands into a new office to manage growing business in MEA region

The value added distributor's new headquarters, which measures 4500 sq. ft., will house a strong team of skilled professionals, covering UAE, KSA and South Africa Spectrami, the leading value added distributor in the region, has announced that it has moved to a bigger and better office in Dubai, UAE. The new office, which is located at Mazaya Business Avenue in Jumeirah Lake Towers, measures 4,500 sq. ft. and can seat a workforce of 45 employees. Currently a team of approximately 20 employees will be stationed at the new facility, and the company expects to grow its headcount to about 45 soon. The new office will cover UAE, KSA and South Africa, with dedicated resources allotted to each of these markets.Speaking about the achievement, Anand Choudha, Managing Director, Spectrami, said, "We are very excited about shifting our headquarters into a bigger and better office. This is in line with our commitment to our entire channel community in this region. Among other facilities, the new office houses an improved Customer Experience Center (CEC), which will showcase all the products and solutions we offer through our partnerships with leading technology vendors." Choudha explained that in addition to the new CEC, the office is also equipped with a world class training lab, which can offer all kinds of training and certification programs to its customers and channel partners. The number of meeting rooms has also been increased from 1 to 3 in the new facility. "The new base will provide the staff and location to take on even more local operations and better serve our existing clients and channel partners. The new office is part of our existing growth strategy, which has the potential of creating more jobs in the UAE in the coming months, in addition to increasing our company's turnover in the process," concluded Choudha. About Spectrami Spectrami is a Dubai based vibrant, value added distribution house in the Middle East region which is armed with the innovative approach to channel empowerment through knowledge sharing and skill building. Spectrami brings niche technologies and solutions in the realm of Information Security, Data Centre Infrastructure, and Data Communication Networks. Based out of Dubai, we serve the channel in Middle East and Africa. For details please visit us www.spectrami.com Media Contact: Ashutosh  

May 4,2014

Spectrami and Violin jointly conduct Tech Workshop for its partners

Spectrami, the leading value added distributor in the MENA region in association with Violin Memory had recently organised Tech Workshop, a training workshop for its channel partners on enterprise flash storage solutions in Dubai, UAE. Spectrami's Tech Workshop for Violin in progress Spectrami’s Tech Workshop for Violin in progress Violin Memory is pioneering the future of flash storage in the enterprise data center. Violin flash Memory Arrays deliver storage at the speed of memory, accelerating business critical applications and enabling fully virtualized and optimized IT infrastructures. Designed for sustained performance with high reliability, Violin flash Memory Arrays scale to hundreds of terabytes and millions of IOPS with low, spike-free latency. Spectrami is the value added distributor for Violin Memory in Middle East and as part of their value added services, the company offers both sales and pre-sales training to its channel partners and the event is termed as Tech Workshop. Channel partners from all over Middle East attended Tech Workshop that was held earlier this month in Dubai. The workshop ran separate tracks for sales and pre-sales and was well received by channel partners. Partners like Wipro, Al Rostamani Communications, Enterprise Objectives, Gulfnet, ISYX Technologies, Vision Horizon, Boolean IT, and Byoun Technologies, were among the few who attended Tech Workshop. The Training Manager for EMEA region at Violin Memory, Mr. David J Ross presided over the training. He began with the introduction of the company and explained the benefits of enterprise class of flash storage solutions from Violin Memory. During the workshop, Mr. Ross also revealed the unique product architecture that gives the company’s solutions a distinct advantage. The partners’ technical teams were given hands on experience on products as well as offered deep dive technical sessions. The main focus in the sales training sessions was laid on product positioning, competitive landscape and the technical edge that Violin’s enterprise flash storage solutions offers to the enterprises in the region. Anand Choudha, Managing Director, Spectrami, said, “As a true value added distributor, we strongly believe in enabling our channel with the right set of knowledge and skill sets. Tech Workshop provides an excellent platform for knowledge transfer but also to understand the challenges partners face in front of a customer. This is the first workshop for Violin Memory in the region and we are happy with the encouraging response from both channel partners and Violin.” concluded Choudha. Spectrami is authorised to distribute Violin storage solutions across the region including countries like UAE, Saudi Arabia, Kuwait, Qatar, and Oman, among others.

Mar 3,2014

Spectrami successfully concludes the first edition of Confluence partner event

[caption id="" align="alignnone" width="403"] Confluence 2014[/caption] Spectrami, a leading value added distributor in the MENA region, has successfully concluded the inaugural edition of its partner event called Confluence. The event, which was held at Rotana Resort and Spa Hotel, Fujairah, UAE on 26th and 27th February 2014, saw over 40 partners from around the region gather under one roof. In addition to over 40 channel partners attending the event, Confluence 2014 also saw over 130 one-on-one meetings being conducted in a two-day time frame. The event also saw participation from 7 vendors, and over 16 sales and technical presentations done in two parallel tracks. All attendees of the event had access to Spectrami’s special presentations, meetings and breakout sessions. “Spectrami believes Confluence 2014 will help channel partners ‘Inspire Minds,’ by creating the ideal environment for strengthening relationships, building collaborative sales strategies and aligning efforts,” explained Anand Choudha, the Managing Director at Spectrami. Choudha further said, Confluence 2014 was used by Spectrami and its channel partners to share success stories and customer wins which can be replicated across all the territories the company is present in. “Our presales team also ran technical sessions for our channel partners. In addition, we also provided an opportunity to interact with our vendors on a single platform and learn more about their technologies and market potential.” M. Suleman, the Managing Director of Enterprise Objectives from Kingdom of Saudi Arabia, said, “The event was indeed a good initiative by Spectrami to gather all of its channel partners from across the region and the vendors under one roof to facilitate face to face meetings. These meetings have helped us understand the products and offerings better, thus allowing us to plan our market strategies better.” According to Choudha, being the first ever edition of the event, co-ordination was a major challenge. “We had many attendees flying into Dubai from all over the region. So getting them to the event’s venue on time, thus ensuring all sessions started off without any major delays was a concern. However, I am glad that all the event started off on time. We have had a tremendous response from all our channel partners and we plan to convert this event into an annual affair,” added Choudha. Choudha said that though the event was to close at around 5 pm on 27th February 2014, he said the meetings went on until 8 pm due to a huge demand for one-on-one meetings between channel partners and vendors Spectrami represents in this region. Choudha also added that for 2014, the company will start off its operation sin South Africa. In  2013, the company doubled its sales team, and hence in April 2014, the company will shift its operations into a new 5000 square feet facility. Spectrami also plans to upgrade its Customer Experience Center, which will showcase solutions and products from each of its 7 vendor partners. By doing so, Spectrami expects to grow by 50% this year. - See more at: http://www.channelpostmea.com/2014/03/02/spectrami-successfully-concludes-the-first-edition-of-confluence-partner-event/#sthash.DdG7i7aj.dpuf Read more at http://www.channelpostmea.com/2014/03/02/spectrami-successfully-concludes-the-first-edition-of-confluence-partner-event/#l8xdkOtvpmgTU6or.99